Audience:

The audience that we want to target is 14 to 19 year olds and mainly female. We decided to choose this target audience because the music of the song is a typical mainstream pop song, which would be aimed at mid - schoolers who would listen to this sort of music based on what other people are listening too, e.g. pop being a mainstream genre. Therefore, the psychographic of the target audience would be that they are interested in fashion, magazines and social sites which links to the idea of the target audience doing everything based on what's popular at the time.